Sony Alpha NEX Cameras and E Mount Lenses

Save $545 on the Sony A7r The previous trade in deal saved us $460 from the MSRP of the a7r. The new trade in deal from Adorama is sweeter since the MSRP of the cameras are lower by $200. Sony a7 MSRPs Reduced by $200 What this means for us is a savings of $545 on the Sony a7r body, $500 on the a7 + 28-70mm lens bundle, and $455 on the A7 body only. You can also add in the trade in value of your old camera for more savings. The Sony A7 trade in offer from Adorama expires by the end of the year. Make sure to add items from our post on essential Sony A7 accessories . Sony A7 with 28-70mm Lens

Upcoming Sony / Zeiss E-mount Lenses Photokina 2014 introduced six new full-frame lenses for the Sony E-mount family.  The E-mount lens range now covers 16mm (converter) up to 240mm.  The image above shows four new prototype Sony / Zeiss E-mount lenses, 28mm with converters, 35mm, 90mm, and a 24-240mm zoom. The new E-mount lens roadmap added 3 lens slots compared with the previous roadmap .  The roadmap shows that seven more lenses will be announced in 2015.  The only hole we see is a fast portrait lens at around 90mm.  We are hoping that this will be the next lens announced. Sony E-mount Lens Roadmap Photokina 2014 Update Below are more details on the new lenses announce at Photokina 2014.  Included are photos of the prototypes found at Photokina and quick mock ups on a Sony A7 body .

Sony A7s with Zeiss 24-70mm FE by burnymeister @24mm, Aperture: f/8, ISO 25600, 20s Shutter Speed Vern D took his Sony A7s and Zeiss 24-70mm FE OSS on a mountaineering adventure. The A7s low light capability counteracts the Zeiss 24-70mm maximum aperture of f/4. The max aperture is at f/4 in order to keep the Zeiss 24-70mm as a small and light package. Vern's lightweight full frame kit went to Mount Woolley, Diadem, Little Alberta and Mushroom Peak providing excellent images day or night. Sony A7r with Zeiss 24-70mm FE OSS Lens See more of Vern Ds photos below.

Mockup of Zeiss 35mm f/1.4 ZM on Sony A7r Carl Zeiss announced their fastest ZM, Leica M mount, lens at Photokina 2014. The new Distagon T* 1,4/35mm ZM is designed for the Leica M digital sensor but we are hopeful that it will work well on the Sony A7 cameras with the appropriate lens adapter. Above is a mockup of what the Zeiss 35mm f/1.4 lens would look on a Sony A7. The Zeiss 35 f/1.4 will provide subject isolation through shallow depth of field. Zeiss 35mm f/1.4 Distagon ZM in Black Below are the lens specs and intro video from Carl Zeiss.

Sony a5100 Identifying Parts Here is the Sony a5100 Camera User's Guide / Owner's Manual in HTML format. You can use any browser and the links will be live making it easy to jump from subject to subject. We suggest that you read this to take full advantage of your new Sony a5100 . Below shows what the standard accessories are supplied with the a5100.

Zhongyi Optics Mitakon 42mm and 24mm for APS-C E-mount Cameras Zhongyi Optics introduced two new lenses designed for the E-mount APS-C sensor (a6000, a5100, a5000, and NEX cameras) at Photokina 2014. The first is the Mitakon 24mm f/1.7 which translates to an EFOV of a 36mm lens on the APS-C. The Mitakon 24mm is attractively priced at $289. The second lens is a Mitakon 42.5mm f/1.2 lens which converts to 63mm on the APS-C sensor. The Mitakon 42mm is priced at $359. Both lenses are manual focus and provide a relatively large aperture for excellent low light shots. Both are very light and compact, perfect travel lenses. Below are specs and sample images from the new Zhongyi Mitakon lenses.

Zeiss Loxia on Sony A7r and A7s Cameras Here's a quick video from Carl Zeiss about their new line of Loxia lenses especially designed for the Sony A7 family of cameras. Fresh from #photokina : our product video for ZEISS Loxia lenses w/ product manager Christophe Casenave https://t.co/v2d8MZfJT7 #ZEISSphk14 — Carl Zeiss Lens Team (@CarlZeissLenses) September 18, 2014 Product Manager Christophe Casenave talks about the new Loxia Lenses Check out Loxia 2/50mm Planar samples we posted here . Full specs on the Carl Zeiss Loxia 2/35 and 2/50 can be found here . Pre-order the Loxia 35mm Biogon and Loxia 50mm Planar from Adorama.