Wednesday, October 22, 2014

Jeff Koons at the Whitney Museum with the A7r

whitney museum jeff koons sony a7r zeiss distagon

Jeff Koons: A Retrospective Whitney Museum


We discovered that the Jeff Koons exhibit was on its final days at the Whitney Museum. We also learned that the Whitney was closing the doors at the Breuer Building location and was moving downtown towards the Highline. We took the Sony A7r and a Contax 28mm Distagon and tested out GeoTagging - posted earlier. Here are some images from the excursion.

whitney museum jeff koons sony a7r zeiss distagon

Bear and Policeman by Jeff Koons


Tuesday, October 21, 2014

Sony A7s Video: Aurora Borealis in Tromsø

Aurora Borealis in Tromsø by Anders Mildestveit


Real time video of northern lights on oct. 18th in Tromsø, Norway.
Shot with a Sony A7S and Rokinon 24mm T1.5 at 25600 iso with no noise reduction applied.

The video of the of the Aurora Borealis demonstrates the low light prowess of the Sony A7s.

Monday, October 20, 2014

Sony A7 GeoTagging with Exiftool

sony a7 geotag exiftool gps

Smartphone Running MyTracks Showing GPS Info for Time Calibration

Geotagging your images, attaching location information, is a great way to help document your shooting.  Many services like flickr, Google, and iPhoto/Photos take advantage of the geotags to show where the image is taken.  We took a quick stroll around New York City to test out how easy geotagging Sony A7 files were.

Above shows the GPS status provided by our smartphone's built-in gps and shown by an app, GPS Status.  The third icon from the top left shows the app MyTracks is running and is logging our location along the way.  The image below shows the final product, a geotagged image.

sony a7 geotag exiftool gps



Here's a quick tutorial on geotagging your Sony A7 photos using your GPS enabled smartphone and exiftool.

Thursday, October 16, 2014

Sony A7 Trade In Deal is Sweeter

sony a7r deal discount trade

Save $545 on the Sony A7r


The previous trade in deal saved us $460 from the MSRP of the a7r. The new trade in deal from Adorama is sweeter since the MSRP of the cameras are lower by $200.

Sony a7 MSRPs Reduced by $200


What this means for us is a savings of $545 on the Sony a7r body, $500 on the a7 + 28-70mm lens bundle, and $455 on the A7 body only. You can also add in the trade in value of your old camera for more savings.

The Sony A7 trade in offer from Adorama expires by the end of the year.

Make sure to add items from our post on essential Sony A7 accessories.


sony a7 28-70mm lens

Sony A7 with 28-70mm Lens

Tuesday, October 14, 2014

Sony E-Mount Lens Roadmap Photokina 2014 Update

sony e-mount lens roadmap photokina 2014 september

Upcoming Sony / Zeiss E-mount Lenses

Photokina 2014 introduced six new full-frame lenses for the Sony E-mount family.  The E-mount lens range now covers 16mm (converter) up to 240mm.  The image above shows four new prototype Sony / Zeiss E-mount lenses, 28mm with converters, 35mm, 90mm, and a 24-240mm zoom.

The new E-mount lens roadmap added 3 lens slots compared with the previous roadmap.  The roadmap shows that seven more lenses will be announced in 2015.  The only hole we see is a fast portrait lens at around 90mm.  We are hoping that this will be the next lens announced.



sony e-mount lens roadmap photokina 2014 september

Sony E-mount Lens Roadmap Photokina 2014 Update

Below are more details on the new lenses announce at Photokina 2014.  Included are photos of the prototypes found at Photokina and quick mock ups on a Sony A7 body.

Thursday, October 2, 2014

Mountaineering with the Sony A7s with Zeiss 24-70mm FE by burnymeister

Sony A7s with Zeiss 24-70mm FE by burnymeister
@24mm, Aperture: f/8, ISO 25600, 20s Shutter Speed


Vern D took his Sony A7s and Zeiss 24-70mm FE OSS on a mountaineering adventure. The A7s low light capability counteracts the Zeiss 24-70mm maximum aperture of f/4. The max aperture is at f/4 in order to keep the Zeiss 24-70mm as a small and light package. Vern's lightweight full frame kit went to Mount Woolley, Diadem, Little Alberta and Mushroom Peak providing excellent images day or night.

sony a7s zeiss 24-70mm oss

Sony A7r with Zeiss 24-70mm FE OSS Lens


See more of Vern Ds photos below.

Tuesday, September 23, 2014

Zeiss 35mm Distagon ZM Announced

zeiss 35mm 1.4 zm sony a7r

Mockup of Zeiss 35mm f/1.4 ZM on Sony A7r


Carl Zeiss announced their fastest ZM, Leica M mount, lens at Photokina 2014. The new Distagon T* 1,4/35mm ZM is designed for the Leica M digital sensor but we are hopeful that it will work well on the Sony A7 cameras with the appropriate lens adapter. Above is a mockup of what the Zeiss 35mm f/1.4 lens would look on a Sony A7. The Zeiss 35 f/1.4 will provide subject isolation through shallow depth of field.

zeiss 35mm 1.4 zm sony a7r

Zeiss 35mm f/1.4 Distagon ZM in Black


Below are the lens specs and intro video from Carl Zeiss.